Custom Lettered Ad. Headlines -Comcast/Xfinity
I was contacted by GMR Marketing in Milwaukee, Wisconsin to help out with some custom lettering for their most recent advertising campaign for Comcast/Xfinity. My job was to help decide on a style for their headlines, and then to custom letter the headlines so they stuck together as a cohesive family. My lettering was used on commercials, print advertisements, banners, door hangings, frisbees, t-shirts, and bus shelters. The design of the campaign was put together by GMR Marketing, and I provided custom lettering for the headlines. The style is meant to have a friendly, hand written aesthetic.